What is – Sitecore Personalize – Part 3 (decisioning)
First of all, I would like to address one point, namely why is the topic…
Posted inAllgemein MarTech Sitecore Sitecore Personalize
What is – Sitecore Personalize – Part 2 (Omnichannel Personalization)
What is always a business-relevant question is the return of investment (ROI), i.e. when does…
Posted inAllgemein MarTech Sitecore Personalize
What is – Sitecore Personalize – Part 1 (Introduction)
First of all, I have to make it clear that Sitecore Personalize is – like…
Posted inAllgemein MarTech Sitecore CDP and Personalize
CDP (Customer Data Platform) vs. Analytics – what to choose?
I am increasingly experiencing that there are major problems in understanding when do I need…
Posted inAllgemein MarTech Sitecore Sitecore Search
What is – Sitecore Search – Part 5 (Developer experience)
The best search function is of course worthless without data, i.e. content. This is exactly…
Posted inAllgemein MarTech Sitecore Sitecore Search
What is – Sitecore Search – Part 4 (Analytics)
I never get tired of saying “measure it or forget it”, true to this motto,…
Posted inAllgemein MarTech Sitecore Sitecore Search
What is – Sitecore Search – Part 3 (Business controls)
Sitecore Search is basically there to bring your existing content with you, to simplify search…
Posted inAllgemein MarTech Sitecore Sitecore Search
What is – Sitecore Search – Part 2 (content discovery)
n the rapidly evolving digital landscape, effective content discovery is crucial for delivering personalized and…
Posted inMarTech Sitecore Sitecore Search
What is – Sitecore Search – Part 1 (general overview)
The first question some people will probably ask is “I already have a search function…
US Cloud Act vs. GDPR
With the "Clarifying Lawful Overseas Use of Data Act", the then (2018) President Donald Trump…
