Sitecore Content Hub (DAM) – AKOs MarTech Blog

Full flexibility: Expand Sitecore Composable DXP as needed

By Andreas Kölle 3. April 2025

In addition to Sitecore XM Cloud, Sitecore CDP and Sitecore Personalize, Sitecore offers a completely modular, composable product range that you can flexibly add to as needed. This means that…

How to prepare employees for a platform like Sitecore

By Andreas Kölle 7. Oktober 2024

Adopting a new platform like Sitecore brings many benefits, from more efficient workflows to personalized, real-time customer experiences. But as with any digital transformation, success depends not only on the…

What is – Sitecore Content Hub – Part 3 (curate and use)

By Andreas Kölle 11. Januar 2024

The creation and use of assets is of course an absolutely central point within every DAM tool. But is that so? In fact, many DAM systems differ here. Some of…

What is – Sitecore Content Hub – Part 2 (search and find)

By Andreas Kölle 4. Januar 2024

Why is it worth writing an entire article about the search function of a tool or a DAM? Quite simply, let's imagine we are a medium-sized manufacturing company. Then we…

What is – Sitecore Content Hub – Part 1 (general overview)

By Andreas Kölle 28. Dezember 2023

First of all, what is Sitecore Content Hub? First of all, Sitecore Content Hub is a classic digital asset management system (DAM). In this case it is a SaaS tool,…

What is – Digital Asset Management (DAM) – Part 1

By Andreas Kölle 22. Dezember 2023

Digital Asset Management is undoubtedly the “underdog” among MarTech tools. To put it simply, the job of a DAM is to store and manage digital content. In fact, the boundaries…