The creation and use of assets is of course an absolutely central point within every DAM tool. But is that so? In fact, many DAM systems differ here. Some of the tools on the “DAM market” are really pure asset management tools, meaning they serve as a single point of truth for “finished” assets, but don’t have great capabilities when it comes to creating and curating assets.
The second aspect “use” is of course also very crucial, true to the motto “sharing is caring”, every single point of truth is of no use to me if I then have to send files again so that they end up on drives everywhere, in email inboxes etc. are lying around and have therefore fallen out of all control and versioning.
But let’s return to the topic of curation, in the case of Sitecore Content Hub we have one of the solution’s great strengths. Let’s take a campaign as an asset as an example, for this we need photos for the website, various social media channels (Instagram, Facebook, etc.), possibly videos for YouTube or smaller reels (short videos) for TikTok, for example, then we have We have just covered the topic of media, and of course we also need various texts in different lengths as well as additional documents, a product PDF or something else. Now all of these assets don’t come from one creator. Right here is one of the great “talents” of Sitecore Content Hub. I have integrated a project planning tool in which I can use the Kanban board to create tasks – for example to create exactly these media – and assign them to internal and external employees, provide them with deadlines and directly create a release workflow for them. The whole thing can then be planned using a critical path so that I am guaranteed to have all the necessary content available by the desired publication period. This goes so far that I can, for example, place comments in pictures with requests for improvements, send them to the creator and then go through a release cycle.
The topic of using assets is, of course, immensely important and a core part of the application. Of course you can share assets via email, but it’s better to send an email with the link to the shared asset, as it takes the load off Outlook. But often simply sharing an asset is not enough; individual collections can of course be created and shared, which is also and especially exciting for companies with multiple brands. It is of course also possible to store certain retentions directly when uploading certain images so that other regularly required formats are created automatically. Completely public links can of course also be generated. In particular, less obvious options are also very exciting, such as the possibility of accessing files via API or integrating them into other tools. You can also use this API to connect all other imaginable applications or carry out automated asset manipulation. Of course, these connections are already available by default for other Sitecore products such as XM Cloud or Sitecore Send.
Here again are the key benefits on the subject of curation and use of assets:
- Share via email
Simplify collaboration by sharing assets via email with external users while maintaining control over your single source of truth. - Asset collections
Finish marketing tasks by curating and sharing final approved assets into collections for easy reuse. - Share public collections
Distribute assets to external partners via public collection pages and expand your brand visibility. - XM Cloud integration
Leverage a native Content Hub DAM integration within XM Cloud for seamless use of approved and on-brand assets. - Media picker
Quickly find the assets you need by searching through your DAM repository while creating digital experiences. - Public link creator
Reuse optimized renditions into different formats by leveraging a smart cropping tool and templates for image resizing. - XM Cloud version control
Ensure use of the right asset version, approved and always up-to-date for more consistent customer experiences. - Image transformations
Create and use asset public links served over CDN with the ability to crop, resize, and transform images in real-time for omnichannel experiences. - Send integration
Leverage a native Content Hub DAM integration within Sitecore Send to access your approved assets repository. - Send version control
Ensure use of the right asset version, on-brand and approved for seamless email marketing.
