Optimizing web shops and the importance of KPIs in e-commerce
In the competitive world of e-commerce, optimizing your web shop is not just an option,…
What is – Sitecore CDP – Part 3 (Customer intelligence)
The Importance of customer intelligence in marketing and CDPs In today's highly competitive business landscape,…
What is – Sitecore CDP – Part 2 Advanced segmentation
Introduction to Advanced Segmentation with Customer Data Platforms (CDPs) In the realm of data-driven marketing,…
What is – Sitecore CDP – Part 1 (Introduction)
CDP in general In the rapidly evolving landscape of digital marketing and data-driven decision-making, a…
What is – Sitecore Personalize – Part 4 (Omnichannel testing)
Omnichannel testing and personalization are two important concepts in modern marketing and customer interaction that…
What is – Sitecore Personalize – Part 3 (decisioning)
First of all, I would like to address one point, namely why is the topic…
Posted inAllgemein MarTech Sitecore CDP and Personalize
CDP (Customer Data Platform) vs. Analytics – what to choose?
I am increasingly experiencing that there are major problems in understanding when do I need…
Sitecore CDP – How to start with your first CDP customer
Challenges: Sitecore XP - most features were not really in use Decentralized user data like…