CDP (Customer Data Platform) vs. Analytics – what to choose?
I am increasingly experiencing that there are major problems in understanding when do I need a CDP or for what and when do I need an analytics tool (regardless of…
I am increasingly experiencing that there are major problems in understanding when do I need a CDP or for what and when do I need an analytics tool (regardless of…
Challenges: Goals: In the picture below (1.1) you can see the existing landscape with the Newslettering Tool which has his separated userdata, also the webshop and the Sitecore DXP where…