The Importance of customer intelligence in marketing and CDPs In today's highly competitive business landscape, understanding your customers is more crucial than ever. Customer intelligence - the process of gathering…

Introduction to Advanced Segmentation with Customer Data Platforms (CDPs) In the realm of data-driven marketing, advanced segmentation is a powerful strategy that allows businesses to target specific groups within their…

CDP in general In the rapidly evolving landscape of digital marketing and data-driven decision-making, a Customer Data Platform (CDP) stands out as a pivotal tool for both marketers and developers.…

Challenges: Sitecore XP - most features were not really in use Decentralized user data like CRM, ERP, Lead Management Tool, ... Isolated customer views / silos on the user data…