CDP (Customer Data Platform) vs. Analytics – what to choose?
I am increasingly experiencing that there are major problems in understanding when do I need a CDP or for what and when do I need an analytics tool (regardless of…
What is – Sitecore Search – Part 5 (Developer experience)
The best search function is of course worthless without data, i.e. content. This is exactly where Sitecore Search’s has it's great strength. Data can be aggregated and standardized from almost…
What is – Sitecore Search – Part 4 (Analytics)
I never get tired of saying “measure it or forget it”, true to this motto, Sitecore Search also offers insightful analyzes and helps to identify both gaps and opportunities. With…
What is – Sitecore Search – Part 3 (Business controls)
Sitecore Search is basically there to bring your existing content with you, to simplify search workflows as much as possible and to aggregate data from a wide range of sources…