CDP (Customer Data Platform) vs. Analytics – what to choose?
I am increasingly experiencing that there are major problems in understanding when do I need a CDP or for what and when do I need an analytics tool (regardless of…
What is – Sitecore Search – Part 5 (Developer experience)
The best search function is of course worthless without data, i.e. content. This is exactly where Sitecore Search’s has it's great strength. Data can be aggregated and standardized from almost…
What is – Sitecore Search – Part 4 (Analytics)
I never get tired of saying “measure it or forget it”, true to this motto, Sitecore Search also offers insightful analyzes and helps to identify both gaps and opportunities. With…
What is – Sitecore Search – Part 3 (Business controls)
Sitecore Search is basically there to bring your existing content with you, to simplify search workflows as much as possible and to aggregate data from a wide range of sources…
What is – Sitecore Search – Part 2 (content discovery)
n the rapidly evolving digital landscape, effective content discovery is crucial for delivering personalized and engaging user experiences. One of the key elements driving user engagement is the efficient discovery…
What is – Sitecore Search – Part 1 (general overview)
The first question some people will probably ask is “I already have a search function on my website, why do I need something else here?” This is basically a possibility,…
US Cloud Act vs. GDPR
With the "Clarifying Lawful Overseas Use of Data Act", the then (2018) President Donald Trump signed a regulation that allows US authorities to view access to data stored abroad. The…
What is – Sitecore Content Hub – Part 3 (curate and use)
The creation and use of assets is of course an absolutely central point within every DAM tool. But is that so? In fact, many DAM systems differ here. Some of…
What is – Sitecore Content Hub – Part 2 (search and find)
Why is it worth writing an entire article about the search function of a tool or a DAM? Quite simply, let's imagine we are a medium-sized manufacturing company. Then we…
What is – Sitecore Content Hub – Part 1 (general overview)
First of all, what is Sitecore Content Hub? First of all, Sitecore Content Hub is a classic digital asset management system (DAM). In this case it is a SaaS tool,…