Sitecore – Seite 5 – AKOs MarTech Blog

Sitecore composable product landscape - Sitecore CDP

What is – Sitecore CDP – Part 2 Advanced segmentation

By Andreas Kölle 8. Juli 2024

Introduction to Advanced Segmentation with Customer Data Platforms (CDPs) In the realm of data-driven marketing, advanced segmentation is a powerful strategy that allows businesses to target specific groups within their…

What is – Sitecore CDP – Part 1 (Introduction)

By Andreas Kölle 3. Juli 2024

CDP in general In the rapidly evolving landscape of digital marketing and data-driven decision-making, a Customer Data Platform (CDP) stands out as a pivotal tool for both marketers and developers.…

Sitecore composable product landscape - Personalize

What is – Sitecore Personalize – Part 4 (Omnichannel testing)

By Andreas Kölle 25. Juni 2024

Omnichannel testing and personalization are two important concepts in modern marketing and customer interaction that often go hand in hand. Here are some aspects that shed light on this relationship…

What is – Sitecore Personalize – Part 3 (decisioning)

By Andreas Kölle 21. Juni 2024

First of all, I would like to address one point, namely why is the topic of decisioning so important? A good decisioning engine is important in a personalization tool for…

What is – Sitecore Personalize – Part 2 (Omnichannel Personalization)

By Andreas Kölle 29. Mai 2024

What is always a business-relevant question is the return of investment (ROI), i.e. when does the purchase become worthwhile or worthwhile for me? The topic of omnichannel is of course…

Sitecore Product Landscape - Sitecore Search

What is – Sitecore Search – Part 5 (Developer experience)

By Andreas Kölle 15. Februar 2024

The best search function is of course worthless without data, i.e. content. This is exactly where Sitecore Search’s has it's great strength. Data can be aggregated and standardized from almost…

What is – Sitecore Search – Part 4 (Analytics)

By Andreas Kölle 8. Februar 2024

I never get tired of saying “measure it or forget it”, true to this motto, Sitecore Search also offers insightful analyzes and helps to identify both gaps and opportunities. With…

What is – Sitecore Search – Part 3 (Business controls)

By Andreas Kölle 1. Februar 2024

Sitecore Search is basically there to bring your existing content with you, to simplify search workflows as much as possible and to aggregate data from a wide range of sources…

What is – Sitecore Search – Part 2 (content discovery)

By Andreas Kölle 25. Januar 2024

n the rapidly evolving digital landscape, effective content discovery is crucial for delivering personalized and engaging user experiences. One of the key elements driving user engagement is the efficient discovery…

What is – Sitecore Search – Part 1 (general overview)

By Andreas Kölle 18. Januar 2024

The first question some people will probably ask is “I already have a search function on my website, why do I need something else here?” This is basically a possibility,…