Posted inAllgemein MarTech Sitecore Sitecore CDP and Personalize What is – Sitecore CDP – Part 1 (Introduction) Posted by By Andreas Kölle 3. Juli 2024CDP in general In the rapidly evolving landscape of digital marketing and data-driven decision-making, a…
Posted inAllgemein MarTech Sitecore Sitecore CDP and Personalize Sitecore Personalize What is – Sitecore Personalize – Part 4 (Omnichannel testing) Posted by By Andreas Kölle 25. Juni 2024Omnichannel testing and personalization are two important concepts in modern marketing and customer interaction that…
Posted inAllgemein MarTech Sitecore Sitecore CDP and Personalize Sitecore Personalize What is – Sitecore Personalize – Part 3 (decisioning) Posted by By Andreas Kölle 21. Juni 2024First of all, I would like to address one point, namely why is the topic…
Posted inAllgemein MarTech Sitecore Sitecore Personalize What is – Sitecore Personalize – Part 2 (Omnichannel Personalization) Posted by By Andreas Kölle 29. Mai 2024What is always a business-relevant question is the return of investment (ROI), i.e. when does…
Posted inAllgemein MarTech Sitecore Sitecore Search What is – Sitecore Search – Part 5 (Developer experience) Posted by By Andreas Kölle 15. Februar 2024The best search function is of course worthless without data, i.e. content. This is exactly…
Posted inAllgemein MarTech Sitecore Sitecore Search What is – Sitecore Search – Part 4 (Analytics) Posted by By Andreas Kölle 8. Februar 2024I never get tired of saying “measure it or forget it”, true to this motto,…
Posted inAllgemein MarTech Sitecore Sitecore Search What is – Sitecore Search – Part 3 (Business controls) Posted by By Andreas Kölle 1. Februar 2024Sitecore Search is basically there to bring your existing content with you, to simplify search…
Posted inAllgemein MarTech Sitecore Sitecore Search What is – Sitecore Search – Part 2 (content discovery) Posted by By Andreas Kölle 25. Januar 2024n the rapidly evolving digital landscape, effective content discovery is crucial for delivering personalized and…
Posted inMarTech Sitecore Sitecore Search What is – Sitecore Search – Part 1 (general overview) Posted by By Andreas Kölle 18. Januar 2024The first question some people will probably ask is “I already have a search function…
Posted inAllgemein MarTech Sitecore Sitecore Content Hub (DAM) What is – Sitecore Content Hub – Part 3 (curate and use) Posted by By Andreas Kölle 11. Januar 2024The creation and use of assets is of course an absolutely central point within every…