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Migration to Sitecore SaaS: Opportunities, challenges and best practices

Posted by By Andreas Kölle 23. Juni 2025
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Sitecore composable product landscape -Sitecore OrderCloud

What is – Sitecore OrderCloud

Posted by By Andreas Kölle 22. Juli 2024
Sitecore OrderCloud is one of a new breed of ecommerce systems developed in response to complex business requirements and changing customer needs and follows the rules of an modern MACH*…
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Sitecore composable product landscape - Personalize

What is – Sitecore CDP – Part 3 (Customer intelligence)

Posted by By Andreas Kölle 15. Juli 2024
The Importance of customer intelligence in marketing and CDPs In today's highly competitive business landscape, understanding your customers is more crucial than ever. Customer intelligence - the process of gathering…
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Sitecore composable product landscape - Sitecore CDP

What is – Sitecore CDP – Part 2 Advanced segmentation

Posted by By Andreas Kölle 8. Juli 2024
Introduction to Advanced Segmentation with Customer Data Platforms (CDPs) In the realm of data-driven marketing, advanced segmentation is a powerful strategy that allows businesses to target specific groups within their…
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Sitecore composable product landscape - Sitecore CDP

What is – Sitecore CDP – Part 1 (Introduction)

Posted by By Andreas Kölle 3. Juli 2024
CDP in general In the rapidly evolving landscape of digital marketing and data-driven decision-making, a Customer Data Platform (CDP) stands out as a pivotal tool for both marketers and developers.…
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Sitecore composable product landscape - Personalize

What is – Sitecore Personalize – Part 4 (Omnichannel testing)

Posted by By Andreas Kölle 25. Juni 2024
Omnichannel testing and personalization are two important concepts in modern marketing and customer interaction that often go hand in hand. Here are some aspects that shed light on this relationship…
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Sitecore composable product landscape - Personalize

What is – Sitecore Personalize – Part 3 (decisioning)

Posted by By Andreas Kölle 21. Juni 2024
First of all, I would like to address one point, namely why is the topic of decisioning so important? A good decisioning engine is important in a personalization tool for…
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Sitecore composable product landscape - Personalize

What is – Sitecore Personalize – Part 2 (Omnichannel Personalization)

Posted by By Andreas Kölle 29. Mai 2024
What is always a business-relevant question is the return of investment (ROI), i.e. when does the purchase become worthwhile or worthwhile for me? The topic of omnichannel is of course…
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Sitecore composable product landscape - Personalize

What is – Sitecore Personalize – Part 1 (Introduction)

Posted by By Andreas Kölle 23. Mai 2024
First of all, I have to make it clear that Sitecore Personalize is – like every Sitecore product from the Composable stack – a stand-alone product and can be “docked”…
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CDP vs. Analytics

CDP (Customer Data Platform) vs. Analytics – what to choose?

Posted by By Andreas Kölle 22. Februar 2024
I am increasingly experiencing that there are major problems in understanding when do I need a CDP or for what and when do I need an analytics tool (regardless of…
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Sitecore Product Landscape - Sitecore Search

What is – Sitecore Search – Part 5 (Developer experience)

Posted by By Andreas Kölle 15. Februar 2024
The best search function is of course worthless without data, i.e. content. This is exactly where Sitecore Search’s has it's great strength. Data can be aggregated and standardized from almost…
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Categories

  • Allgemein
  • MarTech
  • Sitecore
  • Sitecore CDP and Personalize
  • Sitecore Connect
  • Sitecore Content Hub DAM
  • Sitecore OrderCloud
  • Sitecore Personalize
  • Sitecore Search
  • Sitecore XM / XP
  • Sitecore XM Cloud
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