AKOs MarTech Blog

Realtime personalization with Sitecore: The future of e-commerce

By Andreas Kölle 30. September 2024

In today's e-commerce, the ability to deliver personalized experiences in real time is critical to long-term success. Customers expect brands to understand their needs before they even articulate them -…

Use Sitecore AI to achieve high-level personalization in real time

Use Sitecore AI to achieve high levels of personalization in real time

By Andreas Kölle 26. September 2024

In a world where customers expect seamless and personalized digital experiences, your company is faced with the challenge of meeting these expectations in real time. Personalization is no longer a…

Data security at Sitecore: How to protect your customer data

By Andreas Kölle 23. September 2024

In an increasingly digitalized world, protecting customer data has become one of the most important concerns for companies. For you as an IT manager, marketing manager or any other role…

Everything in one place: How Sitecore ensures seamless tool integration

By Andreas Kölle 19. September 2024

In today's digital business world, it can quickly happen that companies work with a variety of tools and platforms that are difficult to communicate with each other. This is a…

Integrating Sitecore in your existing IT-System landscape

How Sitecore effortlessly integrates your existing systems

By Andreas Kölle 16. September 2024

In today's digitalized world, companies are faced with the challenge of efficiently connecting a variety of technologies and tools. Whether marketing employee, decision maker or IT manager, you know how…

AI in e-commerce: opportunities, quick wins and challenges

By Andreas Kölle 9. September 2024

Artificial intelligence (AI) is revolutionizing many industries, and e-commerce is no exception. From improving the customer experience to optimizing business processes, AI offers a wide range of applications that can…

Optimizing web shops and the importance of KPIs in e-commerce

By Andreas Kölle 2. September 2024

In the competitive world of e-commerce, optimizing your web shop is not just an option, but a necessity. A well-optimized web shop not only offers a better shopping experience for…

Accessibility in e-commerce: Why it is important and how you can overcome the challenges

By Andreas Kölle 26. August 2024

In an increasingly digital world where online commerce is becoming more important year after year, one issue is becoming more and more important: accessibility. Accessibility in e-commerce means that your…

Composable Commerce: The Future of E-Commerce

By Andreas Kölle 21. August 2024

In the constantly changing world of e-commerce, as a manager or marketing expert you are required to always keep your finger on the pulse. Classic monolithic e-commerce systems are increasingly…

E-commerce: A transformation in trade and marketing

By Andreas Kölle 8. August 2024

The world of commerce has changed radically in the last few decades. The advent of the internet and increasing digitalization have paved the way for e-commerce, which is now an…

Migration to Sitecore SaaS: Opportunities, challenges and best practices