E-commerce: A transformation in trade and marketing
The world of commerce has changed radically in the last few decades. The advent of the internet and increasing digitalization have paved the way for e-commerce, which is now an…
What is – Sitecore OrderCloud
Sitecore OrderCloud is one of a new breed of ecommerce systems developed in response to complex business requirements and changing customer needs and follows the rules of an modern MACH*…
What is – Sitecore CDP – Part 3 (Customer intelligence)
The Importance of customer intelligence in marketing and CDPs In today's highly competitive business landscape, understanding your customers is more crucial than ever. Customer intelligence - the process of gathering…
What is – Sitecore CDP – Part 2 Advanced segmentation
Introduction to Advanced Segmentation with Customer Data Platforms (CDPs) In the realm of data-driven marketing, advanced segmentation is a powerful strategy that allows businesses to target specific groups within their…
What is – Sitecore CDP – Part 1 (Introduction)
CDP in general In the rapidly evolving landscape of digital marketing and data-driven decision-making, a Customer Data Platform (CDP) stands out as a pivotal tool for both marketers and developers.…
What is – Sitecore Personalize – Part 4 (Omnichannel testing)
Omnichannel testing and personalization are two important concepts in modern marketing and customer interaction that often go hand in hand. Here are some aspects that shed light on this relationship…
What is – Sitecore Personalize – Part 3 (decisioning)
First of all, I would like to address one point, namely why is the topic of decisioning so important? A good decisioning engine is important in a personalization tool for…
What is – Sitecore Personalize – Part 2 (Omnichannel Personalization)
What is always a business-relevant question is the return of investment (ROI), i.e. when does the purchase become worthwhile or worthwhile for me? The topic of omnichannel is of course…
What is – Sitecore Personalize – Part 1 (Introduction)
First of all, I have to make it clear that Sitecore Personalize is – like every Sitecore product from the Composable stack – a stand-alone product and can be “docked”…
CDP (Customer Data Platform) vs. Analytics – what to choose?
I am increasingly experiencing that there are major problems in understanding when do I need a CDP or for what and when do I need an analytics tool (regardless of…