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About Andreas Kölle
More than 20 years of experience in the IT. Started as a developer (Perl, PHP, ASP, C#, JavaScript), team leader via project management / product owner to consulting, new business and partner management.
Part 4 – Mastering MarTech: Selecting the Right MarTech Tools for Your Business Needs

Part 4 – Mastering MarTech: Selecting the Right MarTech Tools for Your Business Needs

Posted by By Andreas Kölle 11. Mai 2023
Marketing technology, or Martech, has become a crucial component of modern business operations. Martech tools enable businesses to automate marketing processes, analyze data, and create personalized experiences for customers. However,…
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Part 3 – Mastering MarTech: Understanding Martech Stack – Components and Functionality Explained

Part 3 – Mastering MarTech: Understanding Martech Stack – Components and Functionality Explained

Posted by By Andreas Kölle 8. Mai 2023
Marketing technology, or MarTech, has become an essential aspect of modern business operations. Martech stack refers to the collection of different tools and software that businesses use to manage their…
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Part 2 – Mastering MarTech: The Benefits of Martech for Modern Businesses – A Beginner’s Guide

Part 2 – Mastering MarTech: The Benefits of Martech for Modern Businesses – A Beginner’s Guide

Posted by By Andreas Kölle 21. April 2023
In today's digital age, businesses are increasingly relying on technology to drive their marketing efforts. Martech, or marketing technology, has emerged as a crucial component of modern business operations. Martech…
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Part 1 – Mastering MarTech: An Introduction to the World of Marketing Technology

Part 1 – Mastering MarTech: An Introduction to the World of Marketing Technology

Posted by By Andreas Kölle 17. April 2023
Marketing technology, or Martech, has become an indispensable part of modern marketing strategies. It refers to the tools and platforms that businesses use to automate, optimize, and analyze their marketing…
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Sitecore CDP – How to start with your first CDP customer

Sitecore CDP – How to start with your first CDP customer

Posted by By Andreas Kölle 13. April 2023
Challenges: Sitecore XP - most features were not really in use Decentralized user data like CRM, ERP, Lead Management Tool, ... Isolated customer views / silos on the user data…
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