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Accessibility in E-Commerce

Accessibility in e-commerce: Why it is important and how you can overcome the challenges

Posted by By Andreas Kölle 26. August 2024
In an increasingly digital world where online commerce is becoming more important year after year, one issue is becoming more and more important: accessibility. Accessibility in e-commerce means that your…
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Composable Ecommerce

Composable Commerce: The Future of E-Commerce

Posted by By Andreas Kölle 21. August 2024
In the constantly changing world of e-commerce, as a manager or marketing expert you are required to always keep your finger on the pulse. Classic monolithic e-commerce systems are increasingly…
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E-commerce: A transformation in trade and marketing

E-commerce: A transformation in trade and marketing

Posted by By Andreas Kölle 8. August 2024
The world of commerce has changed radically in the last few decades. The advent of the internet and increasing digitalization have paved the way for e-commerce, which is now an…
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Sitecore composable product landscape -Sitecore OrderCloud

What is – Sitecore OrderCloud

Posted by By Andreas Kölle 22. Juli 2024
Sitecore OrderCloud is one of a new breed of ecommerce systems developed in response to complex business requirements and changing customer needs and follows the rules of an modern MACH*…
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Sitecore composable product landscape - Personalize

What is – Sitecore CDP – Part 3 (Customer intelligence)

Posted by By Andreas Kölle 15. Juli 2024
The Importance of customer intelligence in marketing and CDPs In today's highly competitive business landscape, understanding your customers is more crucial than ever. Customer intelligence - the process of gathering…
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Sitecore composable product landscape - Sitecore CDP

What is – Sitecore CDP – Part 2 Advanced segmentation

Posted by By Andreas Kölle 8. Juli 2024
Introduction to Advanced Segmentation with Customer Data Platforms (CDPs) In the realm of data-driven marketing, advanced segmentation is a powerful strategy that allows businesses to target specific groups within their…
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Sitecore composable product landscape - Sitecore CDP

What is – Sitecore CDP – Part 1 (Introduction)

Posted by By Andreas Kölle 3. Juli 2024
CDP in general In the rapidly evolving landscape of digital marketing and data-driven decision-making, a Customer Data Platform (CDP) stands out as a pivotal tool for both marketers and developers.…
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Sitecore composable product landscape - Personalize

What is – Sitecore Personalize – Part 4 (Omnichannel testing)

Posted by By Andreas Kölle 25. Juni 2024
Omnichannel testing and personalization are two important concepts in modern marketing and customer interaction that often go hand in hand. Here are some aspects that shed light on this relationship…
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Sitecore composable product landscape - Personalize

What is – Sitecore Personalize – Part 3 (decisioning)

Posted by By Andreas Kölle 21. Juni 2024
First of all, I would like to address one point, namely why is the topic of decisioning so important? A good decisioning engine is important in a personalization tool for…
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Sitecore composable product landscape - Personalize

What is – Sitecore Personalize – Part 2 (Omnichannel Personalization)

Posted by By Andreas Kölle 29. Mai 2024
What is always a business-relevant question is the return of investment (ROI), i.e. when does the purchase become worthwhile or worthwhile for me? The topic of omnichannel is of course…
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