April 2023 – AKOs MarTech Blog

Part 2 – Mastering MarTech: The Benefits of Martech for Modern Businesses – A Beginner’s Guide

ako 21. April 2023 0 Kommentare

In today's digital age, businesses are increasingly relying on technology to drive their marketing efforts. Martech, or marketing technology, has emerged as a crucial component of modern business operations. Martech…

Allgemein MarTech

Part 1 – Mastering MarTech: An Introduction to the World of Marketing Technology

ako 17. April 2023 0 Kommentare

Marketing technology, or Martech, has become an indispensable part of modern marketing strategies. It refers to the tools and platforms that businesses use to automate, optimize, and analyze their marketing…

Allgemein MarTech Sitecore Sitecore CDP and Personalize

Sitecore CDP – How to start with your first CDP customer

ako 13. April 2023 0 Kommentare

Challenges: Sitecore XP - most features were not really in use Decentralized user data like CRM, ERP, Lead Management Tool, ... Isolated customer views / silos on the user data…

Part 2 – Mastering MarTech: The Benefits of Martech for Modern Businesses – A Beginner’s Guide

Part 1 – Mastering MarTech: An Introduction to the World of Marketing Technology

Sitecore CDP – How to start with your first CDP customer

Versäumt

What is: Sitecore Connect – an IPaaS tool

What is: IPaaS – Integration Platform as a Service

Part 5 – Mastering MarTech: Martech Implementation – Strategies for a Smooth Rollout

Part 4 – Mastering MarTech: Selecting the Right MarTech Tools for Your Business Needs