akoWhat is: Sitecore Connect – an IPaaS tool
If you are new to the topic of IPaaS you can read about IPaaS in genereal in my blogpost here:What is: IPaaS – Integration Platform as a Service With Sitecore…
What is: IPaaS – Integration Platform as a Service
IPaaS stands for "Integration Platform as a Service" and describes a cloud-based platform that helps companies to connect and integrate different applications, systems and data. This integration is crucial to…
Part 5 – Mastering MarTech: Martech Implementation – Strategies for a Smooth Rollout
In today's digital landscape, marketing technology (martech) plays a pivotal role in driving businesses towards success. Martech solutions enable companies to automate marketing processes, gather valuable data insights, and deliver…
Part 4 – Mastering MarTech: Selecting the Right MarTech Tools for Your Business Needs
Marketing technology, or Martech, has become a crucial component of modern business operations. Martech tools enable businesses to automate marketing processes, analyze data, and create personalized experiences for customers. However,…
Part 3 – Mastering MarTech: Understanding Martech Stack – Components and Functionality Explained
Marketing technology, or MarTech, has become an essential aspect of modern business operations. Martech stack refers to the collection of different tools and software that businesses use to manage their…
Part 2 – Mastering MarTech: The Benefits of Martech for Modern Businesses – A Beginner’s Guide
In today's digital age, businesses are increasingly relying on technology to drive their marketing efforts. Martech, or marketing technology, has emerged as a crucial component of modern business operations. Martech…
Part 1 – Mastering MarTech: An Introduction to the World of Marketing Technology
Marketing technology, or Martech, has become an indispensable part of modern marketing strategies. It refers to the tools and platforms that businesses use to automate, optimize, and analyze their marketing…
Sitecore CDP – How to start with your first CDP customer
Challenges: Sitecore XP - most features were not really in use Decentralized user data like CRM, ERP, Lead Management Tool, ... Isolated customer views / silos on the user data…